QR codes (QR = “quick response”) have a lot more capacity than conventional bar codes:
Capacity of typical QR code for mobile phone applications compared to traditional linear bar code
Marketing i-Pod-nano with QR-code: QR-code takes you directly to the mobile Apple store to buy your i-Pod-nano here and now on the road (read a detailed description of the Apple i-Pod QR-code campaign in our QR-Code report):
iPod-nano QR code campaign in Tokyo/Shibuya in November 2005
NorthWest Airlines QR code campaign in Tokyo Shinjuku station
More about:
- QR-codes
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